Connect Your Wix Site to Lulu Direct Today

Selling books directly to your readers is the best way to grow your audience and revenue. Everyone at Lulu has known this for years—that’s why we completely rebuilt our platform to help content creators and entrepreneurs like you take advantage of the best ecommerce offers.

Today, we’re happy to announce yet another integration for Lulu Direct: this time, we’re adding Wix to the lineup!

What Is Lulu Direct?

Let’s take a step back for any creators reading this who aren’t familiar with direct sales. And for the SEO, am I right?

Lulu Direct is a simple but critical tool for creators. Publishing a book is a great way to earn revenue if you create content and want to grow that into a business. Alongside selling courses and speaking, books are the best way to monetize your content and grow your business.

You can always sell a book on Amazon, but serious content entrepreneurs value the extra income and data from selling directly. Lulu Direct lets you connect Lulu’s bookstore-quality print-on-demand services to your ecommerce site, selling books directly to your fans.

Learn How to Connect Wix & Lulu Direct

Watch the Lulu tutorial video series to learn how to connect Wix, add products, adjust your Lulu Direct settings, and set up automatic payments.

Why Ecommerce Is Right for Content Entrepreneurs

A shift has occurred in the world of content creation. People are turning the things they love to create into businesses that sustain them. In the early years of online entrepreneurship, creators tended to use large retail platforms to sell.

But modern creators are learning to thrive without being beholden to huge, corporate retailers. Why sell books to fans for 70% of revenue, with no control over the product page or access to the buyer’s information?

According to ConvertKit’s research, 33% of creators aimed to grow their income last year, up from 22% in 2022. Publishing and selling a book is one of the most profitable ways to add revenue to your business, giving you a marketable product that builds your authority and demonstrates your expertise. Print-on-demand for ecommerce (like Lulu Direct) allows creators to sell without profit sharing or restrictions, all from their own website.

Ecommerce platforms like Shopify, WooCommerce, and Wix make it easy for creators to build their own websites, grow their audience through email subscribers, and sell their creations to their fans. This unprecedented control is why content entrepreneurs can thrive simply by doing and creating what they love.

Wix, Meet Lulu Direct 

To grow your brand, you need to control where and how your customers purchase from you. Big retailers are no longer reliable ways to sell—leading to the creation of Lulu Direct. Using Lulu Direct enables you to connect your personal ecommerce site to Lulu’s global print-on-demand network, letting you sell your book to your fans from your website.

As of today, we’ve expanded our integrations to include Wix.

Now, you can connect your Wix site to Lulu Direct, enabling direct sales for your books and allowing you to track and manage your sales through the Lulu Direct dashboard.

Shopify Vs. WooCommerce: Which Is Best For You?

Is it better to use Shopify or WooCommerce? Find out which is better for entrepreneurs and authors wanting to sell their book and grow their business.

The Lulu Blog | Take control of your creative journey with advice from the team at Lulu.Chelsea B

Why You Should Use Wix For Your Ecommerce Site

Compared to other ecommerce platforms we offer integrations for, Wix is the easiest platform for building and maintaining your site. While Wix doesn’t offer quite as many ecommerce plugins as Shopify or the adaptability of open-source design that WordPress includes, the beauty of Wix lies in its simplicity and ease of use.

If you’re a creator who isn’t code-savvy or doesn’t want to learn the more complicated aspects of website design, Wix has the simplest drag-and-drop designer I’ve ever used. Wix is reasonably priced, with a monthly fee comparable to WordPress or Shopify for website hosting and customer support. Since Lulu Direct is free, the hosting fee from your ecommerce platform is one of your only initial business expenses.

You won’t get quite the same quantity of ecommerce tools as you might with Shopify, and you won’t have the versatility of coding the site yourself like you can with WordPress. But the tradeoff with Wix is a much simpler design process with templates and plugins (or apps) to customize your site as you need.

Lulu Direct Dashboard Walkthrough

Learn how to use the Dashboard, Store Orders, Billing, & more to manage your WooCommerce orders through Lulu Direct.

The Lulu Blog | Take control of your creative journey with advice from the team at Lulu.Kristen M

Expanding Your Direct Sales Options

When we first introduced Lulu Direct, our intention was clear—to make it easier for creators to sell books without being beholden to retailers. That’s the goal of all of our ecommerce offers, which now include:

• Ecommerce Integrations – You can connect Shopify, WooCommerce for WordPress, and Wix sites to Lulu Direct, enabling direct sales for your print-on-demand books.
• Multi-Order Dropshipping – Perfect for crowdfunding or presales, the Order Import tool allows you to upload a list of orders and fulfill all of them at once.
• Print API – Take complete control of your website and integrate our free API to get all the benefits of Lulu Direct, with options to customize individual orders.

Wix is one more step in that journey. Because Lulu Direct is purposefully versatile, we’re ready to continue adding new platforms and features that serve authors and creators. 

We’re Here to Support You

We’ve built the resources you’ll need to get started. If you have questions about anything in particular, our dedicated team is here to support you with free onboarding from our dedicated ecommerce team. With the launch of Lulu Direct, we’ve reimagined indie publishing again, and invite you to reinvent how you sell books and grow your audience.