Publishing Industry Trade Show Roundup
Publishing industry trade shows are back in 2022! Take a trip with Team Lulu as we round up our trade show adventures this spring.
Lulu Direct
Lulu Direct, introduced in 2017 from Lulu Press, allows book creators to print and ship books quickly and easily. Enjoy Lulu’s quality printing at lightning speed.
Can’t-Miss Tips for Building a Better Ecommerce Store
Get the advice, tips, and tricks you need to create your ecommerce store and sell your books directly to your readers. Straight from Lulu’s ecommerce experts!
Lulu Direct for WooCommerce is Here
We’re happy to announce the expansion of our ecommerce options with the addition of WooCommerce for WordPress to Lulu Direct.
How To Create A Product Page
A well-designed book product page can help earn new readers. Learn more about effective product pages with these publishing examples.
Ecommerce and Direct-To-Consumer Book Trends for 2022
Must read trends for Businesses & Authors selling books directly to buyers. Future proof by using print-on-demand to sell books directly to your audience.
Looking Back at Lulu in 2021
With the year drawing to a close, we take a moment, as we always do, to reflect on Lulu in 2021 and to consider what’s to come in the new year.
Tracking Your Marketing Efforts With UTM Tags
Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.
Why You Should Sell More Than Books
You want to sell books, but you also need to earn enough revenue to keep writing those books! Adding merchandise can be the answer.
Black Friday & Cyber Monday Holiday Sales Planning
Get ready for holiday sales! It’s shaping up to be one of the biggest holiday sales seasons ever for online retailers. Are you ready?
Lulu Direct: Lulu’s Ecommerce Brand
Lulu Direct replaces the Lulu xPress brand as our direct-to-consumer ecommerce platform.
Discounting Best Practices and Biggest Blunders
Maximizing holiday sales means lots of smart marketing and even smarter discounting. Learn our best practices and worst blunders!
Sell More Books With Lulu’s Ecommerce Conversion Checklist
Learn more about Ecommerce Conversion marketing and how you can apply these principles to your author website this year.
Be Where Your Buyers Are
If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.
Interested in Ecommerce? Let publishing show you the way!
Book publishing provides a framework for building your ecommerce site. Use what you learned publishing to start selling like a pro!