Creators’ Guide To Monetizing Your Content
How do you create something valuable that your audience will want to purchase, using your existing content?
Lulu Direct
Lulu Direct, introduced in 2017 from Lulu Press, allows book creators to print and ship books quickly and easily. Enjoy Lulu’s quality printing at lightning speed.
Complete Guide To Writing & Publishing Serial Fiction
Learn how to serialize your novel, comic book, or graphic novel with Lulu! Our guide will teach you how to write, publish, market, and distribute your work.
Shopify Vs. WooCommerce: Which Is Best For You?
Is it better to use Shopify or WooCommerce? Find out which is better for entrepreneurs and authors wanting to sell their book and grow their business.
Using The Shopify Starter Plan To Sell Your Book
The Shopify Starter Plan and YouTube integration make it easy to sell your books without building a new website and managing an online storefront.
Show Off Your Brand With White-Label Shipping
Build your brand with white-label shipping for your custom books. Learn the benefits to entrepreneurs, publishers, & authors with this free option from Lulu Direct.
The Book You Didn’t Know You Wrote
Whatever kinds of content you create, publishing a book to support it can help grow your audience and generate more revenue.
Publishing Industry Trade Show Roundup
Publishing industry trade shows are back in 2022! Take a trip with Team Lulu as we round up our trade show adventures this spring.
Can’t-Miss Tips for Building a Better Ecommerce Store
Get the advice, tips, and tricks you need to create your ecommerce store and sell your books directly to your readers. Straight from Lulu’s ecommerce experts!
Lulu Direct for WooCommerce is Here
We’re happy to announce the expansion of our ecommerce options with the addition of WooCommerce for WordPress to Lulu Direct.
How To Create A Product Page
A well-designed book product page can help earn new readers. Learn more about effective product pages with these publishing examples.
Ecommerce and Direct-To-Consumer Book Trends for 2022
Must read trends for Businesses & Authors selling books directly to buyers. Future proof by using print-on-demand to sell books directly to your audience.
Looking Back at Lulu in 2021
With the year drawing to a close, we take a moment, as we always do, to reflect on Lulu in 2021 and to consider what’s to come in the new year.
Tracking Your Marketing Efforts With UTM Tags
Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.
Why You Should Sell More Than Books
You want to sell books, but you also need to earn enough revenue to keep writing those books! Adding merchandise can be the answer.
Black Friday & Cyber Monday Holiday Sales Planning
Get ready for holiday sales! It’s shaping up to be one of the biggest holiday sales seasons ever for online retailers. Are you ready?
Lulu Direct: Lulu’s Ecommerce Brand
Lulu Direct replaces the Lulu xPress brand as our direct-to-consumer ecommerce platform.
Discounting Best Practices and Biggest Blunders
Maximizing holiday sales means lots of smart marketing and even smarter discounting. Learn our best practices and worst blunders!
14 Actionable Conversion Marketing Tactics To Sell More Books
Learn more about Ecommerce Conversion marketing and how you can apply these principles to your author website this year.
Be Where Your Buyers Are
If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.
Crowdfunding To Publish Your Book
Crowdfund your next book! Use crowdfunding to engage your audience and fund the editing, design, and publishing of your next project.
Beginner’s Guide To Using Ecommerce To Sell Your Book
Ecommerce platforms allow everyone to sell directly; with Lulu’s print-on-demand, you can sell books to your audience on your website.