Using Your Book as a Business Card
Your book can be the perfect tool for your business. Think about handing someone a book when everyone else is handing out business cards.
Social Media
Websites and applications that enable users to create and share content or to participate in social networking. For authors, social media is vital to finding and building a community of readers and peers.
What to Expect From Lulu in 2020
2020 is going to be a huge year for Lulu and you! Why? Because this year Lulu is bringing to our authors and publishers long awaited improvements.
2019: The Year In Review
2019 has been a great year for authors; which means it’s been a great year for Lulu too! Take a look back with us at some of the best moments of 2019.
Think Like A Content Marketer, Write Like An Author
Content marketers use a strategic approach to driving searchers to their content. Authors can use these techniques to promote their own work.
Which social channels work best to market your writing?
Narrow down your social media efforts to the channels that offer you the best returns.
Using GIFs to get Attention
Learn how to use GIFs as a marketing tool for your book and your author brand.
Empowered Authors, Empowered Stores: Sell Your Books Your Way
Learn how to connect your social media tools with your Print-on-demand book to sell your book to your readers without sending them to a retail site.
Social Media Day 2018 [bonus Instagram tips!]
Social Media Day is a celebration of all things social! Learn more about how to use Instagram in your social media campaign and get social!
Self-Publishing for the Social Entrepreneur: 3 Strategies for Success
Social entrepreneurs, or authorpreneurs as we often call them, are adept at capturing the attention of their audience. Learn how a book can help!
Let’s Get Social Media!
We look at Facebook, Twitter, and Goodreads in depth with advice for you to build your author brand through social media.
Marketing Toolbox: Your Self-publishing Book Marketing Plan
Jump into selling your book with Lulu’s Book Marketing Plan mega-guide! This guide includes all the tools you’ll need to market your book.
Author Press Kit: How You Market You
Are you ready for the press? Get your author press kit prepared in advance of your book launch to be sure you have the resources you need.
Like, Follow, Share: What’s in it for me?
Experts will say again and again how important social media is to your market plan. But why? Let’s break it down.
How Authors Can Build Their Online Presence
Build your online presence with these marketing tactics, designed to build your author brand and to help you develop a strong online persona.